Article Directory are websites that allow users to post articles on a variety of topics for free. They serve as a small encyclopedia of topics that are most relevant to the Internet and popular culture. Companies can use article directories to post information about their industry and market and link it back to their website. If it is a well-written article, created with Search Engine Optimization (SEO) principles, it is likely to increase your Internet exposure and web traffic. There are hundreds of article directory websites, so you should choose carefully based on the professional look of the site and its relevance to your company’s products, services or demographic. Read more to find out how to use article directories for Internet marketing. 1. Create room in the budget to try article submission marketing. Although it should be tested before adopting it on a grand scale, it will take money to finance SEO writers and/or the hours spent by your marketing team editing, posting and tracking the Return on Investment (ROI). Start by making sure your marketing department has already done research into the keywords most commonly associated with your company and website. 2. Search online for article website. Make a list of directories that accept free, well-written articles. Ensure that each directory on your list has an author, or resource, box that allows you to write your job title, company, website and perhaps a short biography about your expertise.
Go to ezinesbase.blogspot.com to get a list of Top major article website. You can also do a simple Internet search for “free article directory” and spend some time surfing for sites that you think look credible, informative and attractive. However, remember that if they don’t support links back to your site, they aren’t worth your time. 3. Start small, by choosing your favorite article directory and registering an account with them. You can expand after you have mastered the process.
SEO Article Writing 1.Create well-written articles that are between 250 and 600 words. Different article directories have word count minimums or limits. Commission articles in 1 of the following ways:
Assign articles to yourself or high-ranking people at your company. Keep in mind that every article should be original, but based on research or experience in the industry. A title like CEO, CFO, or Executive Director looks great in the author box on an article directory site. Contract with SEO writers to write your articles for you. You may have talented SEO writers in your marketing department, or you may need to outsource. Experienced SEO writers understand the quality writing and they can use keywords that refer to your company’s services in a way that will help the article to rank highly on a search engine. Get an expert from the field to write an article. For example, if you are trying to promote a gym, ask your advanced yoga instructor to write an article about using yoga for stress relief. The yoga instructor will add to a portfolio, because they will be published online, but the company link will also appear, so the company will benefit. 2.Have someone from the marketing department proof all of your articles. Nothing should go online without some strict editing and proofing. Make sure the editor takes note of the following guidelines for article directory writing:
Create a short, but catchy title. This will appear on search engines and draw readers in. For example, instead of writing “How to create a yoga routine that relieves daily stress,” you might write “A Stress Relief Yoga Guide.” Make sure the article does not directly sell your products or services. Article directories are valuable because they identify you as a credible company and link to your website. All mentioning of products should be indirect. For example, it is a great idea to explain the value of using a service, but you don’t want to name your particular brand. Use keywords that are associated with your site near the start of the article. The first few sentences help to set up search engine ranking, so make sure at least a portion of the keywords that people use to find your website, are included at the beginning. Use bullet points, small paragraphs, subheadings and pictures. This improves the readability of the article; however, it is often regulated by the article directory itself, so be sure to consider this when you do your directory research. Article Directory Marketing 1. Submit your articles to the directory. Do it 1 or 2 articles at a time. Keep in mind that most article directory services have the right to refuse, edit or not approve your article.
The best article directory strategy is to make SEO articles part of your Internet marketing funnel; that way you are constantly submitting them in an effort to expand your reach. This can also help you to improve the quality of the articles over time. 2. Make sure your website is set up to track web traffic that originates from the article directory’s site. Many business web hosting companies already include this in their analytic and report software; however, you can also start a free account with Google Analytic and embed a special website tracking link, if it is allowed by the article directory. Keeping track of new website traffic will allow you to keep track of your ROI. 3. Post different articles on 2 or 3 more article directories. In some cases, articles can be reworked, using similar information to inform people about a new topic. Track the web traffic created by these websites. 4. Share your best articles on social media sites, like Twitter, Facebook and LinkedIn. Accounts usually benefit from providing educational content, and it will help extend the article’s reach. If it gets shared or Re-Tweeted, then new clients are likely to arrive at your site. 5. Ask your marketing department to research any increase in web traffic provided by article directories. Do this after 1 month and after 3 months. Analyze the ROI of this Internet marketing investment, and decide if it is high enough to continue.
If the ROI is low, then discontinue posting new articles. Article directory marketing does not work for every type of business. If the ROI is high, then ask more employees to get involved with article writing, and begin registering and posting with new article directories. You will find that some of them produce better results than others. Tips : Google, and other Internet search engines, have recently tried to remove poor quality writing from the first pages of search results. It is especially important to choose your article directory sites carefully, never to submit duplicate articles and to keep your standards high. If the article directories allows it, place an incentive, such as a free service or coupon code in your author or resource box to entice people to visit your website. Take a look at what other authors are doing to see if it is well-regarded. Some sites see this as an unacceptable hard sell of your products, while others use offers frequently, with great success.
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